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Blog with the latest news and best practices from SEO world
Svetlana Shchehel
34 Articles
Svetlana is a content marketer and editor at SE Ranking. Her interests span across digital marketing, SEO, and translation. She regularly shares her expertise on the SE Ranking blog and across various marketing media. Svetlana believes that complex notions can be explained in plain words and loves creating immersive stories. Svetlana spends most of her evening hours learning new languages, planning memorable trips, and petting her cat.
SEO Insights
Jan 11, 2020
How to use Google Trends to enhance your SEO strategy

Google Trends is a free tool that shows which topics are trending on people’s minds around the globe at a given time. It's mostly used to check how interest toward a keyword changes over time, but the tool has much more to offer. Join me on this guided tour of Google Trends to unravel its full potential and get valuable insights into your customers’ interests.

Svetlana Shchehel
SEO Insights
Dec 09, 2019
Is negative SEO still a lethal weapon in SEO wars?

Staying at the top of the ranking ladder is tough, especially if your competitors try to throw you off the ladder by resorting to negative SEO methods. Learn which nasty tactics your rivals may use, how to protect your website from negative SEO attacks and how Google handles issues of the kind.

Svetlana Shchehel
SEO Insights
Dec 02, 2019
The full anatomy of breadcrumb navigation

Breadcrumbs are one of the elements of website navigation that help users understand where they are on a website and, if necessary, help them get back to the previous site section. In this post, we’ll discuss which breadcrumb types exist, whether your site needs them and how to set them up properly.

Svetlana Shchehel
SEO Insights
Nov 05, 2019
Mindful approach to running an SEO website audit

Whether you’re just working your way up the ranking ladder or Google already loves your website, an audit can help your website reach its full potential. Learn how different errors may impact your website's rankings and which issues to prioritize to get tangible results.

Svetlana Shchehel
SE Ranking News
Aug 07, 2019
SE Ranking updates: July 2019

As you must have heard, July 2019 was the hottest month in recorded history. Now, as it gave way to August, let’s hope the dog days of summer are gone, Greenland ice sheet will stop melting, and we’ll all have a productive month ahead. SE Ranking team has some big plans to put into action, but for now, let us share July updates with you.

Svetlana Shchehel
SEO Insights
Jul 29, 2019
Flipping Google Q&A to get more in-SERP conversions

Google Question & Answers is a useful tool for customers to get all the info they need directly in search. Learn how the whole thing works and how Q&A may bring benefits to business owners if approached in the right way.

Svetlana Shchehel