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SE RANKING BLOG

Blog with the latest news and best practices from SEO world
Svetlana Shchehel
34 Articles
Svetlana is a content marketer and editor at SE Ranking. Her interests span across digital marketing, SEO, and translation. She regularly shares her expertise on the SE Ranking blog and across various marketing media. Svetlana believes that complex notions can be explained in plain words and loves creating immersive stories. Svetlana spends most of her evening hours learning new languages, planning memorable trips, and petting her cat.
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SEO Insights
May 25, 2020
Packing a marketing toolkit to efficiently promote your website

With plenty of ways to promote your website in the modern digital landscape, the question is which techniques can help you get quick results and then maintain visibility online. In this post, you'll find two promotion plans to pick from depending on your goals and available resources. Every suggested strategy comes with actionable tips, so you'll surely know where to start.

Svetlana Shchehel
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SEO Insights
May 21, 2020
Moving to HTTPS in 5 steps

HTTPS is a secure transfer protocol that every website needs to protect users' data. Learn why you should switch to HTTPS with no further delay, why you need an SSL certificate, and where to get one. We'll also share some insights on setting up your website and Google Search Console after moving to HTTPS that will help you keep your rankings and traffic.

Svetlana Shchehel
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SEO Insights
Apr 15, 2020
Understanding the value of referring domains for SEO

When you analyze your own backlink profile or those of your competitors, make sure to pay attention to the referring domain metric. If interpreted properly, it can help you save some time, understand the true value of a backlink profile and even find new partnering opportunities. All you need is the necessary data at hand.

Svetlana Shchehel
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SEO Insights
Apr 03, 2020
Crafting your brand SERP—best practices from Jason Barnard, THE Brand SERP guy

Your Brand SERP is your business card, and you need to make it look as good as possible. In this blog post, based on the webinar with Jason Barnard recently hosted by SE Ranking, you’ll find the answers to questions like: Why tracking your brand name is crucial for your success? How to measure Brand SERP quality? And what can you do to improve your on-SERP brand image?

Svetlana Shchehel
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SEO Insights
Mar 26, 2020
Getting ready to chase Google sitelinks

Sitelinks help users navigate to important sections of a website right from the SERP. They are out of the webmaster's control and appear automatically based on Google's algorithms, but there's still a lot you can do to encourage Google to show a set of sitelinks below your website's search results.

Svetlana Shchehel
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SEO Insights
Mar 16, 2020
How to keep your SEO afloat during website redesign

Website redesign is a complex process that transforms a website both outward and within. Many things can go wrong SEO-wise as you A/B test, tweak the layout of website pages, revamp the website structure and modify the content. Learn how to handle all the changes you make to get through the redesign scot-free.

Svetlana Shchehel
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SEO Insights
Feb 27, 2020
Keeping or skipping www in your domain name

The www prefix in the domain name may seem little and insignificant given the fact that modern browsers now hide this part of an URL. If you wonder why some websites still keep the www part, you're welcome to go through this blog post. Learn what is the value of the www prefix and how to (not) use it properly to keep your website SEO-friendly.

Svetlana Shchehel
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SEO Insights
Feb 05, 2020
Estimating how long your SEO journey will take

There are just too many things impacting a website’s SEO growth, from the level of competition in your business niche to the volatility of SEO itself. In this post, I’ll outline the major factors that can either speed up or slow you down on your way to reaching your SEO goals. I hope that the different scenarios discussed here will let you understand where your website belongs and how fast you can feel all the benefits of doing SEO.

Svetlana Shchehel
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SEO Insights
Jan 16, 2020
Why adding SEO to your startup’s gameplan is a must?

Running a startup means that you dream big and work hard to create an awesome product, but nobody knows about it just yet. This is why SEO exists. It remains a major source of targeted traffic that is also budget-friendly. Learn which other benefits SEO can bring to your startup and how to get started with your SEO journey.

Svetlana Shchehel
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